Amy Costello contacted me to help her to create a new branding for her independent news program and podcast, Tiny Spark. The mission of the organization is to report and investigate deeply and constructively on philanthropy, nonprofits, international aid and for-profit social good initiatives. To create a metaphor for the brand, I decided to use an animal as a symbol for what TinySpark does. Owls are known for being the symbol of knowledge and keen in their vision. They became the perfect symbol for TinySpark.
BRANDING, WEB DESIGN and PRINT DESIGN