About

Yuchen Zhang is a multi-faceted designer who specializes in branding, interaction design and technology. Originally from China, Yuchen now lives in New York City. Yuchen uses her advanced skills in design and technology to consult clients on visual design, web design, branding and consumer experience.

Service
Branding

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Brand identity, visual positioning and collateral design.

Design

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Interaction and visual design for the web and mobile applications.

Fashion Tech

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Interactive accessories and garments design, prototyping and fabrication.

Experience

For the summer of 2016, I became one of the fellowed at Open Style Lab in MIT. The goal is to use the power of technology and fashion design to create garments that suits people with disability.

From 2013 to 2015, I attended Parsons the New School for my degree in Master of Fine Arts major in Design & Technology.

From 2010 to 2012, I worked as a full time designer at Red Antler, a Brooklyn based Branding & Design agency. Through working both in teams and directly with art directors I gained a huge amount of knowledge and experience in branding and web design.

In 2010, I had the honor to intern for Pentagram. I worked with Abbott Miller on projects such as Twice magazine Mah Jong Issue and Knoll wallpaper Ink collection.

Interned at SpotCo, a design agency specializing in branding for broadway shows and musicals. Worked under great art director, Gail Anderson on projects like Ragtime, A Steady Rain and Faith Healer etc. 2009

Studied graphic design at the Maryland Institute College of Art. Attended classes taught by Ellen Lupton. Graduated with academic honors of being on the Dean's list throughout four years of college. 2006-2010