GRK is a restaurant which was started by two greek men dedicated to bringing authentic and healthy greek food to New York city. They wanted to reintroduce the idea of greek food to the general public. Taking inspiration from their intention, I created a brand inspired by the iconic square spiral shape that appears on old fashioned greek deli cups in New York City. By combining that icon with a modern slab serif typeface, I made the GRK logo simple and straightforward - just like their food. I created this brand while I was working at Red Antler.
BRANDING & DESIGN 2013