Xi'an Famous Foods
Lunar New Year Music Festival

As a Chinese designer I am proud to showcase this collaboration with Xi’an Famous Foods on their Lunar New Year Festival. This project’s main challenge was to create a concert brand that combines traditional Chinese culture with a modern look to speak to young Chinese Americans in New York. I created a logo mark that mimics the structure of Chinese characters with illustrations inspired by papercut folk work from Xi’an.

Launch Web Site
See Concert Gallery

BRANDING, WEB and PRINT DESIGN