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UX Design

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Answers.com was looking for a UI design refresh to improve their most important pages with better visual hierarchy. They were looking to balance monetization and a good user experience on their wikianswers page. I was the sole UI/UX designer for this project during my time working as a full-time designers at Red Antler.

PROCESS

Answer.com's visitors want to be able to see the answers they searched for right away, and the Answer.com's customers, the advertiser's needs in showing their ads in areas that visitor can see prominently. To find a balance for this dynamic, I printed out Answers.com current answer page, cut out the individual must-have elements, and rearranged the elements base on the importance hierarchy. Here is the image of the printed page collage.
Answer.com's visitors want to be able to see the answers they searched for right away, and the Answer.com's customers, the advertiser's needs in showing their ads in areas that visitor can see prominently. To find a balance for this dynamic, I printed out Answers.com current answer page, cut out the individual must-have elements, and rearranged the elements base on the importance hierarchy. Here is the image of the printed page collage.

STRUCTURE EVOLUTION TO IMPROVE VISUAL CLARITY

Answers.com Structure Evolution1
Answers.com Structure Evolution2
Answers.com Structure Evolution3

STRUCTURE EXPLORATION

Answers.com Structure Evolution1
Answers.com Structure Evolution2
Answers.com Structure Evolution3
Answers.com Structure Evolution3

DESKTOP WEB DESIGN

The public view of the wiki answer's page with improved clarificaiton.
The public view of the wiki answer's page with improved clarificaiton.
When someone has logged in, they can contribute to the answers by adding alternative questions.
When someone has logged in, they can contribute to the answers by adding alternative questions.
Wiki Reference view.
Wiki Reference view.
Design specs.
Design specs.
Answers.com

TEAM

Simone Endres Art Director
JB Osborne CEO
Emily Heyward Strategist
Yuchen Zhang UX Design
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