Dartboard is an APP and service that helps the US public to pay off their student loans. I joined the Dartboard team as the sole designer. The branding and design showcase the optimistic, simple, and easy-to-use qualities of the service. Throughout this design process we interviewed over 150 people who are potential customers, stakeholders, collaborators, and supporters.
After graduating from Parsons, Lucy started her first job in New York City. She has 50 thousand dollars of student loan debt. She is looking for a service that is autonomous and easy to understand - with a little gamification - to help her with her student loans.