Future Life Hero Image

Dartboard

Paying student loans made easy.

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PROMPT

Prompt Icon
Strategy, Branding & UX Design

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Dartboard is an APP and service that helps the US public to pay off their student loans. I joined the Dartboard team as the sole designer. The branding and design showcase the optimistic, simple, and easy-to-use qualities of the service. Throughout this design process we interviewed over 150 people who are potential customers, stakeholders, collaborators, and supporters.

HEADER DESIGN

Header Design with Image Slider

SEEN ON

Parsons
Forbes
NYC Media Lab

PROCESS

User Research and market strategy

CUSTOMER PERSONA

After graduating from Parsons, Lucy started her first job in New York City. She has 50 thousand dollars of student loan debt. She is looking for a service that is autonomous and easy to understand - with a little gamification - to help her with her student loans.

Branding development art directions

APP PROTOTYPE

App design wireframes and prototypes

APP DESIGN

App design dashboard
APP dashboard design
App Design onboarding part 1
Onboarding Features Design
App Design onboarding part 2
Onboarding Design

ILLUSTRATION

Character Illustration by Leecy Li

SEE OUR PITCH

LAUNCH WEB SITE

TEAM

Gabor Tankovics Founder of Dartboard
Namreta Kumar Strategist
Leecy Li Character illustrator
Yuchen Zhang Branding & UX Design
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